El Roboto made the winning pitch for Tyne & Wear Tourism's Discover pass, beating off some of the top agencies in the region.

The pass, which costs £1, entitles members to a range of money saving deals at the regions top attractions, and is proving to be a real success!

The brief included the naming of the pass, and the project so far has included branding, merchandise, advertising, point of sale, exhibition materials and a 50,000 print run of the brochure/member pack.

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