El Roboto - The Discover Pass allows users to take advantage of a vast range of special offers in a large number of local attractions. Having won a major pitch to brand, create and produce...

The Discover Pass allows users to take advantage of a vast range of special offers in a large number of local attractions. Having won a major pitch to brand, create and produce all supporting literature for the pass, El Roboto continue to provide all design for this ongoing campaign.

Due to the success of the original campaign, the second year is even more of the same. The vivid pink has in the past appeared on flags, bus shelters, T-shirts and even underwater at Tynemouth Blue Reef Aquarium.