El Roboto - Having produced a range of posters in the past for Ipso Facto Films for use at Cannes and other European Film festivals, in mid 2008 El Roboto were approached to brand, create the...

Having produced a range of posters in the past for Ipso Facto Films for use at Cannes and other European Film festivals, in mid 2008 El Roboto were approached to brand, create the website and design each of the film posters for The Big Pitch.

As the climax of the Northern Lights Film Festival, The Big Pitch was an opportunity for filmmakers to win £250,000 to have their personal project realised – 200 applicants were whittled down to a final 4.

The site provided updateable blogs to each of the 4 shortlisted filmmaking teams with the option for registrants to vote online for their preferred choice. With over 3000 registrants, the site was a huge success, with the chosen film, Different Shades of Graham, now in production.