El Roboto - Narec is a national centre for the UK, dedicated to accelerating the deployment and grid integration of renewable energy and low carbon generation technologies. El Roboto were...

Narec is a national centre for the UK, dedicated to accelerating the deployment and grid integration of renewable energy and low carbon generation technologies.

El Roboto were approached in 2009 to assist the company in refreshing their corporate image, starting with a new logo which needed to represent the company's involvement in the energy sector, as well as it's four core sectors.

The icon we developed was inspired by the use of multiple lines and concentric shapes which came up a number of times in our research into visualising energy, in the form of wave sets, electrical and magnetic fields and Isobars.

The flowing shape of the icon is intended to interact with the letter 'c' like an infinity symbol, representing narec’s role in ‘renewing or recycling’ energy, while the split into 4 concentric shapes represents the company's four sectors.

Following the development of the logo, the project has seen us provide a new  content managed website using Capitan, a range of company literature and stationery, large format exhibition artwork and new internal and external signage for the company's offices and research facilities.

www.narec.co.uk