Corporate identity and branding exist on a much smaller scale than many realise. Effective brand awareness does not have to tie in with million pound budgets and "thinking outside the box" concepts. In fact it is probably better to start by "thinking inside the box".

Start by thinking about your business' core values, how you want to present yourself to your target audience - both visually and how you communicate with your clients, the quality of your products and services and where you want to position yourself within your market place. Now you have started building a corporate identity and so far it hasn't cost you a penny!

By being aware of your own brand aspirations you will get a lot more out of a relationship with a creative communications agency. Now we're ready to talk and exchange ideas on how we can help you achieve and exceed your aspirations.

If you have recently established your business you might think that you cannot afford any type of branding exercise. However, most businesses will want to have a logo design and their own stationery, maybe a small website. This can be achieved on a limited budget. We will also discuss how you want to develop your business and show you a branding circle, which gives you a vision of how you can take your brand forward.

Remember, it's never a good idea to design your logo in word and let your nephew build your website (well, it would be a good idea if any of us happened to be your nephew). Even if you have a strong idea of what you want, it's always beneficial to consult designers to realise your vision.