For shop fronts, exhibitions, outdoors advertising or even internal office space you might want to consider large format printing to promote your business.

With large format printing it is extremely important to consider the quality and resolution of the original image. Any photograph used should have been taken with a professional quality digital camera or shot on medium/large format film, preferably by a professional photographer.

Note that logos and illustrations often come in vector format, which means they are completely scalable as they consist of vectors and curves rather than pixel data such as in a digital photograph.

Because of the challenging nature of large format print a lot of large format output is of mediocre or poor quality, which gives properly designed artwork an extra opportunity to shine. Just remember that large format print is supposed to be viewed at a distance, so don't be expecting the same level of detail you see in art books.

We are happy to educate our clients on printing techniques so they can better understand and appreciate the process.