Logo refresh, Visual identity

The Brief

When the Port of Blyth first approached us, their internal and external communications were disjointed and inconsistent. Marketing materials varied drastically across departments, creating confusion and inefficiency. The lack of visual cohesion wasn’t just a design issue — it was affecting how the Port was perceived both internally, and by the outside world.

The Process

Discovery & Strategy

In our early discussions with the Port of Blyth team, it became clear that their brand identity had not kept pace with the organisation’s evolution. The materials being produced lacked a unified look and feel, and teams were improvising in the absence of clear brand guidelines. This inconsistency diluted the Port’s message and created unnecessary additional work for staff members.

We began by clarifying who the Port needed to communicate with, and what image they wanted to project. We knew that the logo was to be updated, rather than completely redesigned, but aside from that we were able to suggest a visual overhaul of all the supporting material. As well as improving the look of material, our focus was to create a flexible system that could be easily adopted across various departments and platforms.

Design & Identity

Once the logo had been updated, we developed a fresh visual identity that was both professional and approachable, reflecting the Port’s growing reputation as a forward-thinking organisation. The new brand system was built with adaptability in mind, ensuring it could scale across a variety of use cases without breaking down.

A comprehensive suite of templates was created to allow internal teams to create their material consistently and quickly. These included brochures, datasheets, health and safety materials, signage, van livery, websites and exhibition displays.

The Outcome

Today, the Port of Blyth presents itself with a clarity and professionalism that matches the quality of its operations. The marketing team now has the tools to work efficiently and creatively, while the wider organisation benefits from a consistent, professional presence. More than just a visual update, the rebrand has helped shift perceptions — positioning the Port as a modern, organised, and forward-looking organisation.