Port of Blyth
Logo refresh, Visual identity
The Port of Blyth approached El Roboto a number of years ago to help them unify their marketing materials. The materials were inconsistent and were being used in different ways by different departments. This was causing internal stress, inefficiencies, and a poor external representation of the port.
We updated the logo and created a flexible visual identity that was tailored to the port's target audience and the types of materials they needed. We then created a number of templates that could be used to create a wide range of internal and external facing materials, including brochures, datasheets, safety material, signage, van livery, websites, and exhibition materials.
The marketing team now has the tools they need to create high-quality materials with confidence. The port is now able to present itself as a modern, organised, and forward-thinking organisation.
The work that El Roboto has done with our brand has dramatically elevated our visual profile as well as standardising how we create documents and present ourselves to our staff, clients and the public. Their input has been invaluable.
Marketing Manager, Port of Blyth