Online editorial design
RDA wanted to differentiate themselves from their competitors by creating a document that was design-led rather than content-driven.
As a creative commercial interior design company, they wanted their design focus to be evident in everything they create. While this document could have been a traditional catalogue format, they wanted to create a modern and vibrant style that reflected the type of company they are and the type of clients they want to work with in the future.
We looked at fonts, colour palettes, and image treatments to create a document that was visually appealing and informative. The response to the final product was so positive that it was the catalyst for an update of RDA's visual identity.